HERITAGE + SYMBOLISM

DIONEBLUE where Dione was - among others - the first wife of Zeus, with whom she had a daughter, the Greek goddess of love, beauty and eternal youth, Aphrodite. The symbol of Aphrodite is nothing but her mirror, which also symbolizes the feminine gender.

So, in a semantic metaphor, the famous mirror would break into the two elements that make it up, just like a fertilized ovum, which is made up of two DNA sequences: the fathers’ and that of the mother.

DIONEBLUE is the result of the marriage of luxury (dynamic element - Zeus) with the wonderful feeling of hospitality and comfort (warm element - Dione). Α symbolic encounter of Ancient Greek culture & heritage with minimalism, harmony and spirituality.


The circle also symbolizes the complete provision of the company's services, while the plus sign next to it refers to the additional services provided - and they are many and multidimensional. Considering another aspect of the design and semiology of the cross that has been placed on the company logo, it is obvious that it resembles the geometry of that elongated cross - a symbol found on the first Greek flag of 1770, testifying to the Greekness of the company.

ESTABLISHMENT + MISSION

Founded and headquartered in Athens, Greece, DIONEBLUE is a purely Greek company with a very robust mission, materializing the dream of its customers while taking care of every step leaving the experience pure and carefree.

We are devoted to creating handcrafted luxury travel experiences in Greece. We focus on personalities and deeper needs. We do not care about what is generally considered to be luxury and wealth.

Luxury is a case of senses.

Life is not what we have, it’s what we believe.

Travel is about seeking and finding meaning.

Happiness is a choice and our “product” as well.

HERITAGE + SYMBOLISM

DIONEBLUE where Dione was - among others - the first wife of Zeus, with whom she had a daughter, the Greek goddess of love, beauty and eternal youth, Aphrodite. The symbol of Aphrodite is nothing but her mirror, which also symbolizes the feminine gender.

So, in a semantic metaphor, the famous mirror would break into the two elements that make it up, just like a fertilized ovum, which is made up of two DNA sequences: the fathers’ and that of the mother.

DIONEBLUE is the result of the marriage of luxury (dynamic element - Zeus) with the wonderful feeling of hospitality and comfort (warm element - Dione). Α symbolic encounter of Ancient Greek culture & heritage with minimalism, harmony and spirituality.


The circle also symbolizes the complete provision of the company's services, while the plus sign next to it refers to the additional services provided - and they are many and multidimensional. Considering another aspect of the design and semiology of the cross that has been placed on the company logo, it is obvious that it resembles the geometry of that elongated cross - a symbol found on the first Greek flag of 1770, testifying to the Greekness of the company.

ESTABLISHMENT + MISSION

Founded and headquartered in Athens, Greece, DIONEBLUE is a purely Greek company with a very robust mission, materializing the dream of its customers while taking care of every step leaving the experience pure and carefree.

We are devoted to creating handcrafted luxury travel experiences in Greece. We focus on personalities and deeper needs. We do not care about what is generally considered to be luxury and wealth.

Luxury is a case of senses.

Life is not what we have, it’s what we believe.

Travel is about seeking and finding meaning.

Happiness is a choice and our “product” as well.